The "outreach" function does NOT consist of buying imprinted merchandise in the hope that it will help people discover our Neighborhood Council. The Outreach Committee is your Marketing Department. Before spending any money, you need to describe what you are trying to achieve. Who do you want to reach and what story do you want to tell? 'Brand' advertising (that your city agency exists) is different from tactical marketing (come to our town hall). This session will describe how to use many different outreach tools in a thoughtful and intelligent way.

Speakers:

Tony Wilkinson, Panorama City NC*
Pamela Gibberman, Panorama City NC*

*affiliations are for identification puposes only